If it ain’t broke, maybe still fix it…
One of the things I’m doing this week is rewriting some email templates for a client.
He didn’t ask me to do this. I don’t plan on telling him about it.
And there’s nothing technically wrong with them. I wrote the originals, and they were, at the time, excellent.
But they’re starting to age. Every time I look at them, or send one out, I see little ways they could have been improved.
Made simpler. Written better. More persuasive.
I could make incremental changes each time. And I have before.
But this time, I’m going to start over from the ground up.
Things change over time in any business or industry. And you want your emails to keep up with the times.
Better to rewrite them before you need to than after people start complaining.
Sometimes, it is OK to do things just to do them.
— Mark
P.S. Customer service emails templates are important.
And there’s a huge opportunity for leverage there. Write a really good email once, send it out hundreds or thousands of times.
Classic 80/20.
I’ve spent years doing this.
And if you’re ready, I can help make your emails world class.
Just reply to this message.
