“It’s not too expensive. You’re too cheap.”
Today’s email is part 2 of the 80/20 Service series Things Problem Customers Say. Find the whole series here.
Unfortunately, we all have budgets.
Some are higher than others, to be sure, but even the richest billionaire has some things they can’t afford to buy or do.
And we all have our own idea of value. You might buy a book for $5 that you wouldn’t pay $20 for. It’s not worth that much to you.
These things are fine, normal, and expected.
Some of your potential customers can’t afford your products or services. Some just don’t think they’re worth the price you’re asking.
This alone doesn’t make them problem customers.
But contacting you to tell you they think it’s “too expensive” does.
Why? What’s the benefit to them here?
Either they just like to complain (PROBLEM), or they’re going to ask for a big discount.
A client I work with has a trading service that costs $297 per month. One “customer” helpfully emailed me to say that we’d make more money if it was $19 per month instead.
Right…
Maybe this guy really believes this. Maybe he’s just taking a shot in the dark.
But there’s no way we’re ever going to meet up at a middle ground when he low-balls it that severely.
And that’s why “It’s too expensive” is the second rallying cry of the problem customer.
— Mark
P.S. The 80/20 Service Guide isn’t “too expensive.”
But it’s also not cheap.
Instead, it’s appropriately priced for the value it delivers.
But in honor of the cheapskates mentioned in today’s email, you can save 50% here: https://gumroad.com/l/rkbth/VIP
